Curious about how Instantly.ai works? Look no further! We’re here to review Instantly – a modern and feature-packed tool for sending cold emails.
Cold emailing is an excellent method to grow your business. To handle large email campaigns efficiently, you need software like Instantly.ai. In our review of Instantly.ai, we’ll look at its cold emailing features and how you can use them to boost your business effectively.
Instantly is a new player in the cold email software scene. It offers several useful features like Lead Finder, Lead Management, Analytics, and Unibox.
One of its best features is email warming, which helps ensure that your emails get delivered and improves your sending reputation. This feature also makes it easy to use multiple emails for your campaigns. Instantly also provides AI-driven analytics, A/Z testing, and templates to automate email sending.
It’s a great choice for digital agencies or small businesses looking to grow through cold emails. The pricing plans offer good value, and you can try it out before committing. Read this interesting article Anyword AI Review: Is It the Right AI Writing Tool For You?
However, it might not work well for big companies that send thousands of emails every day. Also, its lack of integration with third-party services might be a downside for some businesses.
Table of Contents
Key Features of Instantly.ai
| Feature | Description |
|---|---|
| Lead Finder | Discover B2B prospects directly within the app and gain access to a database of 160 million contacts Instantly.ai. |
| Campaigns | Efficiently manage leads and enhance the success of your cold email campaigns. |
| Unibox and CRM | Access a centralized inbox for viewing and responding to your emails. |
| Tracking and Analytics | Monitor key metrics such as open rate, click rate, reply rate, and opportunities. |
| Lead Management | Seamlessly move leads between lists and campaigns. |
| Unlimited Email Accounts | Connect an unlimited number of email accounts to the platform. |
| Unlimited Warmups | Ensure your emails are warmed up before sending to avoid the spam folder. |
| Email Validation | Enhance deliverability with email validation capabilities. |
| Cold Email Catalyst | Access email templates and tactics for effective cold emailing. |
| Private Community Access | Join a community of experienced professionals for learning and networking. |
Lead Finder is one of Instantly’s top features.
It addresses the main problem of cold emailing: finding the correct leads. Instantly states they verify lead information themselves instead of relying on other tools.
To simplify finding leads, Instantly’s Lead Finder has filters. These filters let you narrow your search based on criteria like Job Titles, Industry, Employees, Revenue, Domains, and News. You can use several filters at once to find the best leads more easily.
For example, if you want to find CEOs in the United States working in the Computer & Electronics industry, you would apply three filters accordingly.
You can search for leads using keywords like “agency” or “streamers” in Instantly. If you’re unsure about which keyword or filter to use, you can try their clone clients feature, which shows similar prospects. Instantly has a large database of 160 million contacts, which is very impressive.
The Lead Finder feature is the main attraction of Instantly, but it’s not available in the free version. Additionally, there are export limits of 1000 per month for the Growth Leads and Hyperleads packages.
Campaigns
Instantly offers a handy all-in-one solution with its Campaigns feature. You can organize leads, plan email sequences, and schedule outreach to grow your leads.
The Campaign interface is easy to use. Simply create a new campaign and give it a name. You’ll then see options to add leads, set up email sequences, or schedule emails. Users can also access extra options to customize the campaign. For more experienced users, there are advanced options to fine-tune the campaign.
These options let you do things like automatically optimize your campaign with A/Z testing, set a maximum limit for new leads, or add CC and BCC to your emails for better tracking and organization.
Unibox and CRM feature
Unibox and CRM feature in Instantly helps manage your email replies and campaigns more efficiently.
When you’re sending a lot of cold emails, it’s best to use multiple email accounts to avoid delivery issues. That’s where Unibox comes in handy. It collects all your email replies in one place, making them easier to manage.
Additionally, Instantly offers a Sending Warmup feature to help improve the reputation of your email address. This is important because sending a lot of emails at once can sometimes trigger spam filters. By warming up your email address, you can reduce the chances of your emails being marked as spam.
This feature helps you organize your campaigns better. When you receive a response from a lead, you can create a task card in the CRM to track the progress of each potential deal.
Instantly has some drawbacks despite being a useful cold email tool:
Limited options for managing leads Missing advanced features No support for acquiring leads from multiple channels Doesn’t integrate directly with other data sources The user documentation could be clearer No proper support for mobile devices No visual builder for designing emails However, it’s essential to remember that Instantly is a relatively new software, so it may improve over time. Given how new it is and what it costs, it still provides good features for what you pay.
Instantly.ai Pricing and Value for Money
Opting for the yearly subscription can save you up to 20% annually. Before buy any plan, try free version.
For accessing Instantly’s lead features, you have three options:
- Growth Leads: Starting at $37.9 per month, this plan offers 1000 verified leads monthly, along with advanced filters, enrichment, and keyword search.
- Supersonic Leads: Priced at $77.6 per month, this plan includes everything from the Growth Leads package.
- HyperLeads: This is the most expensive option, beginning at $169.3 per month. It provides 10K verified leads monthly and encompasses features from the previous plans.